Eagle Optics is arguably among the top 3 online optics retailers in the USA. They have a very focused inventory of focused on products for outdoor enthusiasts with a particularly well-stocked line of binoculars and spotting scopes. EagleOptics.com also carries a variety of range finders and night vision scopes, though these are less prominent in the navigation. They do not stock hunting-related optics such as rifle scopes, gun sights or archery optics.
Eagle Optics is an authorized dealer for all of the the brands they carry, so we expect their sales and support staff to be top-notch and well-versed on products, features and configurations. some of the better-known brands that they carry include Burris, Bushnell, Canon, Celestron, Leica, Leupold, Minox, Nikon, Steiner, Swarovski, and Zeiss. However, Eagle Optics is unique among optics retailers in that they design and manufacture their own brand of Eagle Optics Binoculars. To us, this says a lot about their attitude: They know how a binocular should be, and are happy to have you compare their products to the other big brands.
Although Eagle Optics operates primarily online at eagleoptics.com, they do also have a showroom at their headquarters in Middleton, Wisconsin. We like the Eagle Optics site for its ease of use, and their focused selection of products. Be one of the first to review them when you make a purchase, and let others know how their customer service and product knowledge stand up.